Join the Club Sandwich!

Instagram made simple, fun (like, actually fun I promise) and effective..

Why join Club Sandwich?

Instagram changes every week, but you shouldn’t have to figure it out alone.

Club Sandwich gives you simple, practical steps that help you grow faster and make more money, without spending hours thinking about what to post.

My membership is $99+gst per month, and you get ongoing support, fresh ideas, and real strategies that actually work.

If you want clarity, confidence and content that actually works… you’re in the right place.

The best part? (Well, for you, not me), but you cancel anytime. No lock-in contracts. Not that you’ll want to. But the option is there :)

Club Sandwich Membership

$99+gst every month

The Club Sandwich membership is the one stop shop for any business or brand who feels completely overwhelmed with social media. It’s a place for those who are committed to learning more about Instagram, while actually enjoying the process (crazy, huh?) This Club is a supportive space where I’ll keep you in the loop about everything you need to know about Instagram. It's a place to figure things out and grow together. It's about building a community and networking with like-minded people.

✓ Direct access to me every week to ask about your strategy, content and hooks. My 1:1 coaching calls are $189+gst and Club Sandwich members get a discounted rate.

✓ Weekly content ideas in chat and email, saves hours of staring at a blank screen every week

✓ Fortnightly Zoom training sessions, others charge $100+ per session and yours are included

✓ Free access to all my downloadable resources and courses, content plans, guides and video walkthroughs you’d usually pay hundreds for

✓ Access to a private community of 50+ fellow business owners all on the same journey

Payments are processed securely by fastpaydirect.com

What you get inside

Club Sandwich 🥪

Access to Edwin

Got a question? Drop it in the group chat, slide into Edwin’s DMs, or bring it to the live Zoom. Edwin (me!) is here to help and I love helping you achieve your goals.

Content ideas & prompts

No more staring at your phone wondering what to post.

Reel formulas that work

Easy techniques that help you get seen - without dancing (unless you really want to).

Weekly live workshops

Step-by-step sessions showing you what’s working on Instagram right now.

Templates & downloads

Content plans, how-to guides and video walk-throughs to save you time.

A private Members Hub

All your replays, guides and resources in one simple space.

Edwin’s Instagram strategies

Shortcuts, tips and real examples you can copy straight away.

Real Result from Members

on average in first two weeks after joining

+22 new followers

⬆5% follower growth

on average for all new members in two weeks

Instagram profile screenshot showing follower growth results from Club Sandwich social media coaching

What people are saying

“Edwin! My reel is up to 140k views and brought in 500 new followers and counting. Thank you for helping me feel confident enough to get out of my own way! So so so much less overwhelmed since I connected with your membership. Club Sandwich forever “

- Amity

"I knew it would be good, but I smashed my 800 follower count the second I joined! And everyone is so helpful to each other"

- Sarah

"I doubled my followers and now get weekly enquiries from my ideal client, directly through Instagram. Before Club Sandwich, most of my enquires came from Easy Weddings. Not anymore!"

- Amanda

"Thanks Ed, for giving me the confidence to front the camera and embracing my inner extrovert"

- Kristina

“My husband said it was the best money I’d ever spent.”

- Nestwise At Home

A Note from Edwin

Edwin Smith, Club Sandwich founder and Instagram coach for Australian small business owners

I created Club Sandwich because Instagram can feel overwhelming, and most people simply don’t have the time to learn every new update.


This membership gives you clear, simple steps - the things I use with my clients every day - so you can grow without feeling stuck or confused.

If you want your Instagram to finally click, I’d love to help you get there.

Who Club Sandwich is for?

Perfect if you:

  • Want to grow consistently without posting every day

  • Need simple steps, not complicated advice

  • Want to understand Reels in a way that actually makes sense

  • Don’t have time to keep up with every new update

  • Want an expert to show you exactly what works now

  • Are ready to feel confident on Instagram again

Got questions? Good.