Instagram doesn't have to be hard.
Simple steps, weekly live training and a group of small business owners figuring it out together. I'll show you what actually works.
From $79 a month inc GST. Cancel anytime. No lock-in contracts.
Doors are closed right now while I’m away, pop your email on the waitlist and you’ll be first in line when they open back up.
Real Result from Members
1010%
follower growth for Amity
3x
Lyn tripled her followers in 2 months
Camera shy to Reels
Kristina had never shown her face on a Reel. Now people in her store say "I love your Reels!" every week.
1,494 followers
Jules gained 1,494 followers from one post, after a year of consistent posting
1000%+
revenue growth on Instagram for Amanda, plus 50% more followers
797 followers
Gregson gained 797 followers from one opinion post
50%+
of Courtney's leads now come from Instagram, up from 30% in 3 months
What people are saying
“Edwin! My reel is up to 140k views and brought in 500 new followers and counting. Thank you for helping me feel confident enough to get out of my own way! So so so much less overwhelmed since I connected with your membership. Club Sandwich forever “
- Amity
"I knew it would be good, but I smashed my 800 follower count the second I joined! And everyone is so helpful to each other"
- Sarah
"I doubled my followers and now get weekly enquiries from my ideal client, directly through Instagram. Before Club Sandwich, most of my enquires came from Easy Weddings. Not anymore!"
- Amanda
"Thanks Ed, for giving me the confidence to front the camera and embracing my inner extrovert"
- Kristina
“My husband said it was the best money I’d ever spent.”
- Nestwise At Home
“Highly recommend the Social Sandwich to any small business owner. Edwin is so knowledgeable and all the members are so lovely and willing to help with their experience too! Edwin has built such a cool community.”
- Ash, Sunrise the Label
“A few months ago I would never have done a post like this. This group gives us the confidence to do this so thanks everyone.”
- Andrew, South West Rocks Charters
How my parents shaped my love for small business
My parents, Kimbo and Sandy, ran a workwear store near Batemans Bay. They were great at their business and completely lost on social media.
Watching them try to figure out Instagram on their own is why I built Club Sandwich.
I spent years running social for Survivor and I'm A Celebrity. Turns out the same stuff works for a workwear store. You just need someone to explain it like a son helping his mum with her phone.
No jargon. No guru stuff. Just simple steps and a bunch of other business owners working it out alongside you.
If you want your Instagram to finally click, come and join me.
Who Club Sandwich is for?
Perfect if you:
Want to grow consistently without posting every day
Need simple steps, not complicated advice
Want to understand Reels in a way that actually makes sense
Don’t have time to keep up with every new update
Want an expert to show you exactly what works now
Are ready to feel confident on Instagram again
Why join Club Sandwich?
Instagram changes every week, but you shouldn’t have to figure it out alone.
Club Sandwich gives you simple, practical steps that help you grow faster and make more money, without spending hours thinking about what to post.
My membership has two tiers:
$79 (incl GST) per month
$119 (incl GST) for Club Sandwich With The Lot.
In my membership, you get ongoing support, fresh ideas, and real strategies that actually work.
If you want clarity, confidence and content that actually works… you’re in the right place.
The best part? (Well, for you, not me), but you cancel anytime. No lock-in contracts. Not that you’ll want to. But the option is there :)
$79 (inc gst)
Club Sandwich
✓ Group chat with fellow members
✓ Clubhouse resource library (templates, guides, video walkthroughs)
✓ Weekly live training sessions
✓ Weekly content email with ideas + updates
✓ Private community access
$119 (inc gst)
Club Sandwich With The Lot
✓ Group chat with fellow members
✓ Clubhouse resource library (templates, guides, video walkthroughs)
✓ Weekly live training sessions
✓ Weekly content email with ideas + updates
✓ Private community access
PLUS:
✓ 30 min coaching call with Edwin every 3 months
✓ Direct message access to Edwin once a week for content ideas, hooks or video feedback.
Club Sandwich Membership
$79 / $119 inc gst a month
The Club Sandwich membership is a one stop shop for any business who feels completely overwhelmed with social media.
It’s a place for those who are committed to learning more about Instagram, while actually enjoying the process (crazy, huh?)
This Club is a supportive space where I’ll keep you in the loop about everything you need to know about Instagram.
It's a place to figure things out and grow together.
It's about building a community and networking with like-minded people.
As part of the membership, you get:
✓ Weekly Zoom training sessions, covering key topics like Hooks, How To Run Ads, Stories and more.
✓Every second week is a live Q&A with me, so you can have all your questions answered
✓ Free access to all my downloadable resources, content plans, guides and video walkthroughs you’d usually pay hundreds for
✓ Access to a private community of 70 fellow business owners all on the same journey, supporting each other and growing together.
Want direct access to me? That’s fair enough, I’m pretty cool (and know my stuff).
That’s why I made Club Sandwich With The Lot, for $119 inc GST a month.
For that, you get all the benefits of the membership PLUS you can message me once a week with a video to get my thoughts on, or a question about a content idea.
Basically your own Instagram Coach for a fraction of the price.
Club Sando With The Lot also includes a 30 min Zoom Coaching Call with me every 3 months.
How good!
Payments are processed securely by fastpaydirect.com
What you get inside
Club Sandwich 🥪
Access to Edwin
Got a question? Come along to the live Q&A session, run every fortnight. Or join Club Sandwich With The Lot for full access to Edwin.
Content ideas & prompts
No more staring at your phone wondering what to post.
Reel formulas that work
Easy techniques that help you get seen - without dancing (unless you really want to).
Weekly live workshops
Step-by-step sessions showing you what’s working on Instagram right now.
Templates & downloads
Content plans, how-to guides and video walk-throughs to save you time.
A private Members Hub
All your replays, guides and resources in one simple space.
Edwin’s Instagram strategies
Shortcuts, tips and real examples you can copy straight away.
Got questions? Good.
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We alternate each fortnight between a live Q&A and a structured training session (think funnels, algorithm, content strategy). Sessions are usually weekday lunchtimes (Tue, Wed or Fri at 12pm) or evenings (Tue, Wed or Thu at 6pm). Times rotate so more people can join live.
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Yes! Every session is saved and uploaded to Clubhouse, your private members platform. Watch back whenever suits you.
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If you have a phone and a business, you’re in. You don’t need to be tech-savvy or have a huge following. Most members start from scratch or with a small audience.
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Most members get great results putting in around 3 to 4 hours a week. That includes the live session (or replay), plus actually applying what you’ve learned.
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Everything lives in Clubhouse, our private members platform. That’s where you’ll find replays, resources, live session links and the community chat. No Facebook groups here.
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The main difference is Club Sandwich With The Lot gets you direct access to me and includes a Zoom session with me every 3 months.