The Social Sandwich

Privacy Policy

Effective date: 1 September, 2026. This replaces the version dated 29 October 2025 and the Accountability Sandwich addendum dated 21 July 2026.

1. Introduction

The Social Sandwich (“we”, “us”, “our”) provides social media coaching, training, and the Club Sandwich membership program to Australian small businesses. This policy explains what personal information we collect, how we use it, who we share it with, and the choices available to you.

This policy applies to our website, our membership program, our email communications, our surveys, and the tools we use to deliver our services, including the Accountability Sandwich tool described in section 13.

2. Information We Collect

We collect information you provide directly, including your name, email address, phone number, billing details, membership registration details, survey responses, and communication preferences. We collect this through website sign-up forms, membership registration, email list sign-ups, member surveys, webinar registrations, and social media interactions.

If you use the Accountability Sandwich tool, we also collect Instagram account information as described in section 13.

3. How We Use Your Information

We use your information to:

  • provide and manage your Club Sandwich membership

  • send marketing emails, membership content, and event or webinar communications

  • process payments

  • respond to enquiries and provide support

  • run member surveys and use feedback to improve our services

  • operate lead generation funnels and automated email sequences for prospective members

4. Service Providers We Use

We work with third-party providers to deliver our services. These providers process personal information on our behalf, under their own terms of service, and are not authorised to use your information for their own purposes. Current providers include:

  • Squarespace, our website host

  • Stripe, our payment processor

  • Go High Level, our customer relationship management and marketing automation platform, used to manage funnels, webinar registrations, and automated email sequences

  • Google Forms, used for member surveys, which may collect your name and email address

  • Canva, used to prepare strategy documents and creative assets

  • Supabase and Vercel, the database and hosting providers behind the Accountability Sandwich tool (see section 13)

We do not sell or rent your personal information to third parties. Sharing information with the service providers above, so they can perform the functions we use them for, is not the same as selling or renting your data, and this policy does not use “third party” to mean both things at once.

5. Use of AI Tools

We use AI-assisted tools, including Claude by Anthropic, in parts of our operations, such as drafting communications, organising member feedback, and content planning. Where this involves personal information such as your name or email address, that information may be processed by the AI provider as part of delivering that tool.

We do not use AI tools to make automated decisions about your membership, pricing, or access, and we take reasonable steps to limit the personal information we share with these tools to what a given task actually needs.

6. Cookies and Analytics

Our website and marketing use Meta Pixel, which tracks visitor activity so we can measure and improve our advertising and understand how people use our site. Meta processes this information under its own privacy policy.

7. Data Retention

We retain your personal information while you are an active Club Sandwich member or otherwise engaged with our services, and for a reasonable period afterwards to meet legal, accounting, or reporting obligations. You may request earlier deletion of your information at any time, as set out in section 10.

8. Where Your Data Is Stored

Some of our service providers store or process data outside Australia, including in the United States. We choose providers that maintain appropriate security standards, but if this matters to you, contact us before signing up so we can explain what that means for your specific information.

9. Data Security

We take reasonable steps to protect your personal information, including two-factor authentication, secure third-party storage, and internal policies restricting unauthorised access. No method of storage or transmission is completely secure, and we cannot guarantee absolute security.

10. Your Rights

You may ask to access, correct, or delete the personal information we hold about you by emailing edwin@thesocialsandwich.com.au. We will respond within 30 days.

11. Testimonials and Use of Member Content in Marketing

We may want to use your name, quotes, survey responses, or results as testimonials or case studies on our website, social media, or in other marketing materials. We will only do this with your specific, separate consent, given before anything is published, and being a Club Sandwich member does not by itself give us that consent.

You can withdraw this consent at any time by emailing edwin@thesocialsandwich.com.au, and we will remove the content within a reasonable time.

12. Age Restrictions

Our services are intended for Australian businesses and adult users aged 18 and over. We do not knowingly collect personal information from anyone under 18.

13. The Accountability Sandwich Tool (Instagram Data)

The Accountability Sandwich is a member-exclusive tool that connects to your Instagram account through Meta’s API to display your weekly post performance on a private leaderboard.

What we collect

From your profile: username, follower count, name, and email address. From your posts: captions, post type, dates, and engagement metrics including reach and views. We do not collect passwords, direct messages, story views, or follower lists, and we cannot post, comment, like, or take any action on your Instagram account.

How we use it

To display leaderboard statistics and your personal metrics, and to automatically categorise your posts into Trust, Action, or Growth categories. Your stats are visible to other logged-in Club Sandwich members. Your captions remain private and are used only for automated post classification.

Who processes this data

Meta, through the Instagram API, Supabase, our database provider, and Vercel, our hosting provider. These providers process this data to operate the tool. We do not sell this data or share it with anyone for marketing or advertising purposes.

Data retention

Your information is retained while your Accountability Sandwich access is active. Instagram access tokens expire after 60 days and must be renewed.

Revoking access

You can remove our access at any time through Instagram or Facebook Settings, under Security and Login, then Business Integrations.

Deletion requests

Email edwin@thesocialsandwich.com.au with the subject “Data Deletion Request” and we will remove your data within 7 days.

14. Changes to This Policy

We may update this policy as our services or tools change. We will update the effective date at the top of this page when we do, and if a change is significant, we will notify members by email.

15. Contact Us

If you have questions about this policy or how we handle your information, contact edwin@thesocialsandwich.com.au.

This app is not affiliated with, endorsed by, or operated by Meta Platforms Inc. (Instagram/Facebook).